Market Opportunity
Recovering detention pay automatically for owner-operators and small fleets targets a $1.8B = 300,000 small fleets/owner-ops x $600 ACV. Rationale: estimate 300k addressable US/Canada small fleets (1-20 trucks) that would pay ~ $50/mo or equivalent contingency fee to recover detention. total addressable market with low saturation and a year-over-year growth rate of 10-15% due to rising ELD/telematics penetration and increased digitalization of freight operations.
Key trends driving demand: ELD adoption -- standardized electronic logs and GPS make automated proof extraction possible; Margin pressure in trucking -- tighter margins increase willingness to capture every recoverable dollar; Broker and carrier digitization -- more claims and communications move through portals or APIs rather than paper; Labor scarcity and admin cost-cutting -- fleets prefer automated workflows over hiring clerical staff.
Key competitors include Motive (formerly KeepTruckin), Samsara, Transflo, In-house admin / spreadsheets / manual follow-up.