Recurring bills tracker for SMBs - consolidated calendar and account reconciliation

Recurring bills tracker for SMBs - consolidated calendar and account reconciliation targets a $9.0B = 150M small businesses globally x $60 ACV. Assumes a low-cost subscription tool at $5/month per business on average, capturing global SMB buyer pool. total addressable market with medium saturation and a year-over-year growth rate of 10% - recurring SaaS management and FinTech tooling growth as SMBs increase subscription footprints.

Key trends driving demand: Subscriptionization of software and services -- SMBs are increasing monthly subscriptions (SaaS, hosting, plugins), making recurring spend a frequent workflow to manage.; Open banking and APIs -- Plaid, TrueLayer and PSD2 enable multi-account aggregation and faster transaction ingestion for reconciliation.; Accounting automation adoption -- SMBs are adopting cloud accounting and expect connected workflows, creating demand for specialized integrations.; Shift to remote finance operations -- fewer in-office bookkeepers increases need for automated reminders and centralized dashboards..