Reduce anonymous website visitors with consent-first visitor identification

Reduce anonymous website visitors with consent-first visitor identification targets a $12.0B = 2M businesses × $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — estimated growth for identity/resolution and marketing-technology adjacent markets (Forrester/Gartner estimates for martech/identity tiers).

Key trends driving demand: Privacy-first identity — regulators and browsers are deprecating third-party cookies, creating demand for consented, first-party identity solutions.; Shift to first-party data — marketers are investing in solutions that capture permissioned contact data to preserve ad ROI and personalization.; Integration consolidation — companies prefer fewer vendors that both capture consent and deliver enriched leads to CRMs/ads, reducing engineering overhead.; AI-driven matching — improved probabilistic matching with ML reduces false positives and increases the value of permissioned partial identifiers..