Executive Summary

Teams and IT admins today waste time and open security gaps switching between dozens of SaaS tools, leaving inconsistent access controls, manual onboarding/offboarding, and fragmented audit trails — this is especially acute for mid-market and SMB customers that collectively represent ~1.5M businesses. The result: operational friction, compliance risk, and measurable support costs that many organizations would pay to reduce. You could build an API-first control plane that sits across existing SaaS apps to centralize RBAC, policy enforcement, automated provisioning, and unified audit logs, exposed via an admin console and developer APIs to orchestrate workflows without forcing rip-and-replace. Lightweight, agentless connectors and a small set of high-value integrations (e.g., identity, collaboration, ticketing, HRIS) would reduce app switching and deliver immediate admin and end-user ROI. The market looks attractive now because tool consolidation, hybrid work needs, and expanding vendor APIs converge to make cross-app orchestration both desirable and feasible; with a $12.0B TAM and internal scores of Market 85/100 and Revenue 82/100, there’s clear commercial potential. Competition is medium, but many incumbents focus narrowly on identity or ITSM, so a platform that truly integrates controls across workflows can be differentiated. To win, focus on deep orchestration and developer ergonomics (templates, audit-first features, measurable TCO improvements) and target a specific vertical or segment to prove value quickly. Be upfront about the hardest parts — integration complexity, enterprise sales cycles, and the need to build trust around security audits — and plan a phased rollout with 3–5 core integrations to demonstrate ROI.

Market Opportunity

Reduce app switching and secure team workflows with integrated IT controls targets a $12.0B = 1.5M businesses × $8K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (Gartner and Forrester forecasts for combined collaboration & SMB security spending, 2023-2026).

Key trends driving demand: Consolidation of tools — organizations prefer fewer integrated platforms, creating demand for solutions that reduce app switching and centralize controls.; Shift to hybrid work — distributed teams increase the need for remote-friendly access controls and unified audit trails, which favors integrated products.; API-first ecosystems — major SaaS vendors expose APIs that make deep integrations practical, enabling vendors to orchestrate workflows across systems.; AI-driven automation — inexpensive inference enables automated policy suggestions and anomaly detection that reduce manual security work for small IT teams..

Key competitors include Microsoft 365 (Teams + Entra), Okta, Slack (Salesforce).

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Reduce app switching and secure team workflows with integrated IT controls

Executive Summary

Market Validation

Market Opportunity

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