Reduce app switching and secure team workflows with integrated IT controls

Reduce app switching and secure team workflows with integrated IT controls targets a $12.0B = 1.5M businesses × $8K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (Gartner and Forrester forecasts for combined collaboration & SMB security spending, 2023-2026).

Key trends driving demand: Consolidation of tools — organizations prefer fewer integrated platforms, creating demand for solutions that reduce app switching and centralize controls.; Shift to hybrid work — distributed teams increase the need for remote-friendly access controls and unified audit trails, which favors integrated products.; API-first ecosystems — major SaaS vendors expose APIs that make deep integrations practical, enabling vendors to orchestrate workflows across systems.; AI-driven automation — inexpensive inference enables automated policy suggestions and anomaly detection that reduce manual security work for small IT teams..