Executive Summary

Local sports-field operators — from municipal parks to independent turf and indoor-court owners — still rely heavily on phone calls and spreadsheets to manage bookings, reconcile payments, and handle no-shows, creating friction for players and administrative overhead for roughly 900,000 potential operators in the U.S. alone. That friction suppresses utilization, leaves revenue on the table, and forces small operators to choose between hiring staff or losing booking opportunities to more convenient venues. A product that combines a mobile-first booking flow, automated scheduling with calendar sync and rules-based availability, instant payments and deposits, and a dynamic-pricing engine could eliminate most of that manual work while unlocking higher yield per hour. Exposing listings into a marketplace layer would also give consumers consolidated discovery and provide venues with marketing reach; at an expected $3,000 ACV and a $2.7B total addressable market, the unit economics look attractive if you can scale adoption. This space is unusually timely: consumer expectations have shifted to instant mobile reservations and self-serve payments, dynamic-pricing tools are lowering the barrier to revenue optimization, and aggregation can create network effects that favor early winners — the opportunity has a Market Score of 92/100 and Revenue Potential of 88/100. Competition is medium: there are incumbents and local admins, so the core challenges are operator fragmentation, onboarding complexity, and the need to bootstrap marketplace liquidity; a focused playbook that prioritizes a frictionless mobile UX, one-click payments (Stripe/PCI compliance), simple onboarding, and partnerships with leagues or municipalities will be essential to stand out.

Market Opportunity

Reduce booking friction for sports fields — automated scheduling & payments targets a $2.7B = 900K sports & recreational field/facility operators x $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR — rising digitization of local services & venue monetization tools.

Key trends driving demand: Mobile-first bookings -- consumers expect instant mobile reservations and self-serve payments, reducing phone-based admin.; Dynamic-pricing adoption -- venues can raise revenue by shifting from flat hourly rates to demand-based pricing.; Marketplace aggregation -- players prefer consolidated discovery of nearby available pitches, driving network effects as more venues list.; Data-driven operations -- utilization analytics let venues optimize schedules, staffing and maintenance windows..

Key competitors include Skedda, OpenPlay, Pitchero, Mindbody, Square Appointments (adjacent/workaround).

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Reduce booking friction for sports fields — automated scheduling & payments

Executive Summary

Market Validation

Market Opportunity

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