Reduce churn for $3k–$30k MRR SaaS with flat monthly pricing (dunning + retention)

Reduce churn for $3k–$30k MRR SaaS with flat monthly pricing (dunning + retention) targets a $1.08B = 120,000 target SaaS x $9.00/mo average paid retention product x 12 months (broad global SMB SaaS market using Stripe in $3k–$30k MRR band). total addressable market with medium saturation and a year-over-year growth rate of 15-30% — growth driven by more SaaS choosing Stripe, rising subscription penetration, and increased focus on retention..

Key trends driving demand: Stripe-native SaaS growth -- more businesses build directly on Stripe APIs, making integration and event-driven recovery possible.; Subscription economics squeeze -- higher CAC and slower growth force companies to prioritize retention over acquisition.; AI-driven personalization -- low-cost AI improves subject lines, recovery copy, and segmentation, increasing conversion for churn interventions..