Reduce context-switching by automating tool launch and workspace setup

Reduce context-switching by automating tool launch and workspace setup targets a $30.0B = 10M teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — Gartner 2024 report on collaboration and productivity software.

Key trends driving demand: Tool sprawl — teams are adopting more SaaS products, which increases context-switching and creates demand for orchestration.; Automation democratization — non-technical automation tools and AI assistants are empowering teams to adopt automation without engineering resources.; Focus on employee productivity and wellbeing — companies are tracking wasted time and are willing to invest in tooling that measurably reduces setup friction.; Identity-first integrations — improved SSO and permission APIs make secure cross-app orchestration realistic for larger organizations..