Executive Summary

Knowledge workers at mid-to-large enterprises experience heavy productivity drag from tool sprawl and fragmented SaaS silos—hybrid work exacerbates costly context switches across email, Slack, CRM, and docs. This creates duplicated effort, slower decisions, and persistent operational friction that CIOs and heads of ops are actively trying to reduce. Build a unified, real-time structured business memory: a secure context layer that ingests signals from email and SaaS apps into a vector DB, surfaces verified, context-rich snippets for assistants and automations via RAG, and enforces enterprise access controls and audit trails. Offer it as incremental connectors plus an API and lightweight UI so customers can start with one integration and expand with minimal deployment risk. The TAM is about $12.0B (400K organizations × $30K ACV) with a market score of 88/100 and revenue potential 85/100, and current trends—tool sprawl, cheaper vector DBs, and maturing RAG—make this an especially attractive time to enter. Competition is medium, but enterprises’ preference for secure, incremental integrations (including email) increases the chance of adoption if you play to those strengths. You can differentiate by shipping enterprise-grade security, deterministic structured memory (not just fuzzy search), and best-in-class connectors that enable stepwise rollouts and clear ROI. That said, connector complexity, data governance, and the need to prove measurable productivity gains are real challenges—start with focused vertical pilots and tightly measured KPIs to de-risk go-to-market.

Market Opportunity

Reduce context switching with a unified real-time structured business memory targets a $12.0B = 400K organizations × $30K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — knowledge management and AI-driven productivity tooling growth estimate (Gartner/Forrester industry synthesis, 2023-2024).

Key trends driving demand: Trend — Tool sprawl and hybrid work increased context switching costs, creating demand for unified context layers that integrate across SaaS products.; Trend — Maturation of RAG and vector DBs makes retrieval and real-time context feasible and cost-effective, enabling better assistants and automations.; Trend — Enterprises prefer incremental, secure integrations (including email), so solutions that integrate with legacy systems see higher adoption.; Trend — Developer-focused products and APIs are accelerating platform adoption inside companies because internal teams can embed memory directly into workflows..

Key competitors include Glean, Mem, Microsoft Viva / Microsoft Search, Elastic (Enterprise Search).

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Reduce context switching with a unified real-time structured business memory

Executive Summary

Market Validation

Market Opportunity

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