Executive Summary

Small businesses and the small teams that run them waste significant time on manual data moves and follow-ups because their apps don’t share a common data model, and they typically lack engineering resources to build reliable connectors. The result is fragmented customer records, missed follow-ups, and recurring admin overhead that slows growth for thousands of SMBs. Build a lightweight platform that unifies app data via API/webhook connectors, exposes a normalized data layer, and layers a low-code automation engine for follow-ups and recurring admin tasks; use AI-assisted onboarding to map and normalize fields automatically so customers go live in hours, not weeks. Target an SMB pricing tier consistent with an addressable market ACV near $750 to keep go-to-market straightforward and attractive. This is an attractive market today: 12 million SMBs imply a $9.0B serviceable market at $750 ACV, and macro trends—API-first SaaS, webhook ubiquity, and rising SMB automation adoption—make integrations cheaper and faster to maintain (Market Score 88/100, Revenue Potential 82/100). Time-to-value is improving industry-wide, so delivering rapid onboarding will drive adoption among budget-sensitive buyers. You can stand out by combining AI field mapping to cut setup time and error rates with a product-first SMB UX that minimizes engineering lift, packaged with industry-focused starter templates to accelerate value. Be realistic about challenges: competition is medium, long-term value requires maintaining many connectors and strong data governance, so start with a narrow vertical or integration set and prove ROI before expanding.

Market Opportunity

Reduce daily SMB admin by unifying app data and automating follow-ups targets a $9.0B = 12M SMBs × $750 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR — workflow automation and iPaaS market growth (MarketsandMarkets / Gartner estimates for automation and integration platforms).

Key trends driving demand: API-first SaaS and webhooks — easier, more reliable integrations reduce engineering needs and lower integration costs.; SMB automation adoption — small businesses are adopting more SaaS tools and demand connectors that reduce manual work and time-to-value.; AI-assisted onboarding — generative models can now map and normalize fields between apps, cutting setup time and error rates.; Cost sensitivity — SMBs prefer predictable subscription pricing over per-action pricing which opens room for bundled, vertical offerings..

Key competitors include Zapier, Make (formerly Integromat), Pipedream.

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Reduce daily SMB admin by unifying app data and automating follow-ups

Executive Summary

Market Validation

Market Opportunity

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