Executive Summary

Across Sub‑Saharan Africa roughly 200,000 independent distributors and their brand partners struggle with frequent stockouts and delivery delays driven by paper orders, ad hoc routing, and opaque cash reconciliation; these inefficiencies increase lost sales, inflate logistics costs and make credit-based ordering risky for suppliers and distributors alike. The pain is felt at three levels: distributors managing inventory across dozens of micro‑retailers, brand trade teams needing shelf‑availability insights, and logistics operators trying to cut last‑mile costs without reliable telemetry. A practical product would combine an offline‑first mobile inventory app for field agents, lightweight IoT or scan‑based real‑time stock telemetry, and a routing engine tuned for low‑bandwidth, constraint‑based last‑mile operations, plus native mobile‑money reconciliation and credit‑ordering workflows. Packaged as a $6,000 ACV enterprise SaaS sell to brands and large wholesalers (the arithmetic behind a $1.2B market of 200k distributors × $6k ACV), the solution should expose metrics like on‑time delivery, fill rate and cash collection, and offer pilot templates to prove ROI quickly. This market is unusually favorable now: mobile‑money penetration removes a major payment friction, brands are demanding digital distribution visibility as part of FMCG modernization, and accessible ML models make robust routing feasible even in low‑data environments. To stand out you’ll need to be pragmatic—deliver an easy field UX, pre‑trained ML models for sparse data, and tightly integrated mobile‑money reconciliation—while being realistic about challenges: medium competition, variable data quality, local regulatory/payment integrations and the sales cycles required to change distributor behavior.

Market Opportunity

Reduce delivery delays and stockouts with real-time inventory + route optimization targets a $1.2B = 200,000 distributors across Sub‑Saharan Africa x $6,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 13-20% annual growth in digital logistics & distribution tooling in East Africa.

Key trends driving demand: Mobile-money adoption -- enables digital payments, automated cash reconciliation and credit-based ordering for distributors.; E-commerce and FMCG modernization -- brands demand better distribution visibility and shelf-availability analytics.; Last-mile optimization AI -- accessible ML models reduce delivery costs and allow dynamic routing in low-data environments.; Cloud + offline-first mobile apps -- make robust solutions feasible even with intermittent connectivity across rural routes..

Key competitors include Odoo, Zoho Inventory, Twiga Foods, Kobo360, Excel + WhatsApp (workaround).

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Reduce delivery delays and stockouts with real-time inventory + route optimization

Executive Summary

Market Validation

Market Opportunity

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