Reduce family food-allergy anxiety with menu and label scanning

Reduce family food-allergy anxiety with menu and label scanning targets a $720M = 12M households globally with food-allergic children x $5/mo ARPU x 12 total addressable market with low saturation and a year-over-year growth rate of 8% estimated adoption and allergy prevalence growth.

Key trends driving demand: Higher diagnosed food allergy rates -- increases eligible user base and urgency for safety tools; Mobile-first health checks -- better OCR and offline models enable instant allergen scans at point of purchase or ordering; Community trust over ads -- parents rely on peer groups and advocacy channels, enabling organic growth via groups and influencers.