Reduce guest-invite friction — automate secure ClickUp guest provisioning

Reduce guest-invite friction — automate secure ClickUp guest provisioning targets a $12.0B = 5M businesses x $2,400 ACV (enterprise & SMB spend on collaboration access-management tools across apps) total addressable market with medium saturation and a year-over-year growth rate of 18% (collaboration & SaaS management tooling growth driven by remote work and security needs).

Key trends driving demand: Distributed work -- more external collaborators increase demand for guest provisioning and governance.; SaaS consolidation & sprawl -- organizations need tools to manage access across many collaboration apps, creating demand for specialized connectors.; Rise of marketplace integrations -- vendors are buying into ecosystem marketplaces (ClickUp Marketplace), lowering acquisition costs for niche integrations.; AI decisioning -- AI can recommend minimal access and automate invite copy and onboarding, reducing admin load..