Reduce hair-change anxiety by previewing full vibe transformations

Reduce hair-change anxiety by previewing full vibe transformations targets a $6.0B = 200M addressable consumers globally × $30 ARPU per year for personalized hair try-on, subscriptions, and booking/affiliate revenue total addressable market with medium saturation and a year-over-year growth rate of 10% CAGR — based on beauty-tech, AR try-on adoption and digital salon booking growth (industry reports such as Grand View Research and CB Insights indicate 8-12% growth for beauty-tech channels).

Key trends driving demand: AR/AI beauty is mainstream — higher-quality generative models and mobile-capable AR are increasing user comfort with virtual try-ons, creating opportunity for differentiated hair experiences.; Creator and template economies — stylists and creators monetize signature looks, enabling a marketplace model that drives user acquisition and retention.; Commerce + booking convergence — consumers expect try-on -> buy/booking flows in one experience, which increases conversion opportunities for apps that link to salons and products..