Reduce impulsive retail trades with structured decision tracking

Reduce impulsive retail trades with structured decision tracking targets a $1.8B = 30M engaged retail investors in target markets x $60/yr ARPU total addressable market with medium saturation and a year-over-year growth rate of 8-12% retail investor engagement growth.

Key trends driving demand: Retail investing growth -- more individual participation increases the pool of users who need simple decision tooling.; Community-driven trading and social proof -- Reddit, Twitter, and Discord spread trade ideas and also amplify impulse behavior that users want to temper.; Brokerage and aggregation APIs -- easier integrations enable populated dashboards and faster metric updates without manual entry..