Reduce information overload for retail investors with structured decision tools

Reduce information overload for retail investors with structured decision tools targets a $6.0B = 20M active prosumer investors x $25/mo ARPU x 12. Rationale: broad global retail investor base who could pay for premium decision tools at prosumer prices. total addressable market with medium saturation and a year-over-year growth rate of 12% estimated growth in demand for prosumer investing tools as retail trading habits persist and personal-finance SaaS adoption increases.

Key trends driving demand: Retail trading expansion -- more DIY investors use apps daily, creating a recurring opportunity for improving decision workflows.; Behavioral finance awareness -- investors seek tools to limit emotional trades and impose rules, increasing appetite for structured workflows.; Brokerage API access -- easier account aggregation and real-time metrics enable compact decision screens and automation.; Subscriptionization of prosumer tools -- small monthly fees for specialized investing utilities are an accepted model..