Executive Summary

Small ISPs and municipal broadband operators today juggle fragmented RADIUS authentication, manual billing reconciliation, and separate support systems, which creates billing friction, missed revenue, and high operational overhead for teams that often number fewer than five engineers. That pain is acute at scale: delayed collections and provisioning errors directly hit cash flow and customer churn. You could build a cloud-hosted, API-first platform that combines RADIUS-as-a-service, subscription billing and payments, and integrated support/ticketing with automated provisioning and reconciliation tools tailored to common CPE/router vendors. The product would be multi-tenant, white-labelable, and include prebuilt connectors and monitoring to make onboarding measured in days, not months. The market looks attractive right now — a $1.2B TAM (300,000 ISPs × $4K ACV) with strong tailwinds from broadband subscriber growth, SaaS migration, and automation pressures; our market score and revenue potential are both high (88/100). Small and regional ISPs are a pragmatic, underserved segment willing to pay to reduce ops costs and improve cash flow. You can stand out by owning the end-to-end billing-to-RADIUS reconciliation and offering automation that demonstrably cuts manual reconciliation and provisioning time, not just another invoicing tool. Be honest about the challenges: competition is medium, reliability and regional support are critical, and success will require focused go-to-market channels and deep RADIUS and networking expertise.

Market Opportunity

Reduce ISP billing friction with integrated RADIUS, payments, and support targets a $1.2B = 300,000 ISPs × $4K ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — broadband and SaaS adoption for ISP operations software is growing as reported in industry summaries (BroadbandWorld, regional ISP reports).

Key trends driving demand: Broadband subscriber growth — more small ISPs are launching in underserved regions, increasing demand for scalable management software.; SaaS migration — ISPs are moving away from on-prem legacy systems to cloud-hosted solutions that reduce ops overhead and support remote teams.; Automation and orchestration — pressure on margins drives ISPs to automate provisioning, billing, and reconciliation to reduce manual labor..

Key competitors include Sonar, Ubiquiti UISP (formerly UNMS), Accel-Web (legacy/alternative ISP billing).

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Reduce ISP billing friction with integrated RADIUS, payments, and support

Executive Summary

Market Validation

Market Opportunity

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