Reduce lost sales by capturing 30s video proof with one-click recording

Reduce lost sales by capturing 30s video proof with one-click recording targets a $2.4B = 12M small marketing teams and agencies × $200 ACV per year total addressable market with medium saturation and a year-over-year growth rate of 18% YoY - driven by growth in video marketing and short-form content adoption (Grand View Research and WARC estimates for video marketing and short-form content growth).

Key trends driving demand: Short-form video adoption — platforms and landing pages increasingly prioritize sub-30s clips, creating demand for quick, polished testimonial snippets.; Product-led growth for SaaS — lightweight, freemium tools with instant value are more likely to go viral among SMB users.; AI-enabled editing and transcription — automated trimming, captions and highlight extraction reduce manual production costs and speed time-to-publish.; Mobile-first workflows — users prefer one-click mobile recording without installs, making frictionless web capture a competitive advantage..