Executive Summary

Apparel manufacturers—particularly merchandisers, planners and plant-level buyers at the roughly 200,000 medium and large factories worldwide—rely on manual Excel-based workflows for fabric booking, BOM reconciliation and cut-plan matching, which is time-consuming, error-prone and hard to audit. Those manual steps create downstream costs in missed deliveries, excess inventory and rework across dozens of SKUs per season, and they disproportionately burden factories trying to win business from global retailers. The product concept is a compact Excel-first solution that automates five worksheet steps: OCR/NLP extraction of BOMs from tech-packs, intelligent reconciliation with inventory, rule-based booking quantity suggestions, automatic PO generation and versioned audit trails, delivered as an add-in to minimize workflow change. Targeting plant-level planning and tooling with a $12,000 ACV makes unit economics straightforward: a $2.4B addressable market (200,000 plants x $12k) with a market score of 92/100 and revenue potential rated 84/100. Momentum in regional digitization at factories in Bangladesh, Vietnam and India plus advances in NLP/OCR and the prevailing Excel-first buyer preference lower adoption friction and increase feasibility now. This can stand out by being deeply embedded in Excel, optimizing for a tightly defined five-step flow that delivers measurable time and error reduction without forcing ERP replacement, and by designing for low-bandwidth, offline-capable deployments. Real challenges remain—competition is medium, extraction accuracy on noisy tech-packs must be high, integrations with ERP/PLM systems are non-trivial, and commercial reach requires channel partnerships and a focused go-to-market—but each challenge has clear mitigations and the economics support piloting this approach.

Market Opportunity

Reduce manual Excel fabric booking with 5 smart automated worksheet steps targets a $2.4B = 200,000 medium & large apparel manufacturers globally x $12,000 ACV (plant-level planning & tooling) total addressable market with medium saturation and a year-over-year growth rate of 10% (digitization of apparel supply chain & SMB SaaS adoption).

Key trends driving demand: Excel-first adoption -- merchandisers prefer tools that augment existing spreadsheets rather than replace them, lowering adoption friction; NLP/OCR for tech-packs -- advances make automated BOM extraction feasible, reducing manual data entry; Regional digitization push -- factories in Bangladesh, Vietnam and India are investing in simple digitization to win business from retailers; Focus on cost & speed -- brands demand faster, error-free booking and cutting plans, incentivizing tooling that reduces lead time.

Key competitors include CGS BlueCherry, Infor CloudSuite Fashion, ApparelMagic, ERPNext (Frappe), Microsoft Excel / Google Sheets (workarounds).

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Reduce manual Excel fabric booking with 5 smart automated worksheet steps

Executive Summary

Market Validation

Market Opportunity

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