Reduce manual ops with automated workflows & end-to-end visibility

Reduce manual ops with automated workflows & end-to-end visibility targets a $150.0B = 200M businesses x $750 ACV (global addressable market for workflow automation + CRM optimization across SMBs and enterprises) total addressable market with medium saturation and a year-over-year growth rate of 18% CAGR for workflow automation & integration platforms.

Key trends driving demand: AI-driven automation -- LLMs enable natural-language process mapping and auto-generation of automations, reducing dev friction.; API proliferation -- SaaS vendors expose richer APIs and webhooks, making deep integrations faster and more reliable.; Shift to composable ops -- Companies are replacing monolithic tools with modular workflows that can be assembled and iterated quickly.; Cost-efficiency mandates -- Economic pressures push orgs to prioritize automation that reduces headcount and cycle time..