Executive Summary

Many small-to-midsize construction and field contracting firms (roughly 2M businesses) struggle with inaccurate time capture, manual timesheet reconciliation, and payroll errors that eat into margins and require significant admin time from site managers and payroll staff. These problems create hourly overpayments, compliance risk, and repeated back-and-forth with crews and payroll providers. You could build a mobile-first, GPS-enabled time and scheduling app that lets crews check in via geofence/photo verification, manage shifts and swaps, handle offline job tracking, and automatically export reconciled timecards to major payroll providers via APIs. Include an exception dashboard that flags likely errors and provides simple dispute workflows so payroll runs require minimal manual intervention. The total addressable market is about $6.0B (2M businesses × $3K ACV), and current tailwinds—widespread smartphone adoption, payroll providers exposing APIs, and pressure to digitize amid tight margins—make buyers unusually receptive; our market and revenue scores are both high (88/100). The ROI is easy to quantify for buyers because savings come from reduced overpayments and lower admin hours. You can compete by laser-focusing on site-team UX, prebuilt payroll and accounting integrations, and hardened GPS/geofence verification plus reconciliation tooling that reduces disputes; price it for sub-$10k customers to win the long tail. Expect medium competition and some change-management friction on rollout, but the combination of measurable ROI and integration-first design gives a realistic path to capture share.

Market Opportunity

Reduce payroll errors and admin overhead by GPS time & scheduling for site teams targets a $6.0B = 2M construction and field contractor businesses × $3K ACV (annual) for workforce time & scheduling software total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — industry estimates for construction tech adoption and workforce management growth (Dodge Data & Analytics, McKinsey on construction digitization).

Key trends driving demand: Mobile-first field operations — growing smartphone adoption among crews makes mobile-native time and scheduling apps practical and expected.; Integration-first payroll ecosystems — payroll providers expose APIs that make automated payroll exports and reconciliation easier, reducing friction for buyers.; Digitization pressure — contractors face margin pressure and labor shortages, which increases willingness to invest in solutions that directly reduce labor waste.; Edge and offline capability improvements — improved offline sync and on-device location/GPS accuracy make remote, low-coverage sites viable for SaaS solutions.; AI-driven exception detection — affordable ML enables reliable detection of time anomalies and patterns, creating value beyond raw time capture..

Key competitors include Timeero, ClockShark, ExakTime, QuickBooks Time (formerly TSheets).

Sign in to access

Reduce payroll errors and admin overhead by GPS time & scheduling for site teams

Executive Summary

Market Validation

Market Opportunity

More in B2B Software

Small-business grant discovery — centralized database + automated alerts

Streamline dealership ops — centralize inventory, leads, docs & payments

Early-traction trap: convert one-off signups into repeat video-contract users

Manual quoting & installs — AI visual quoting + field workflow automation

Outdated workflows: autonomous AI agents orchestrating ops & data (pain → AI OS)

Map processes first — prevent automating broken manual workflows