Reduce payroll errors and admin time with GPS-enabled site time tracking

Reduce payroll errors and admin time with GPS-enabled site time tracking targets a $3.6B = 2,000,000 construction businesses × $1,800 ACV (annual time-tracking + scheduling per contractor) total addressable market with medium saturation and a year-over-year growth rate of ~10% CAGR — construction software and field worker digitization demand is growing (source: industry reports like Grand View Research, McKinsey digitization notes).

Key trends driving demand: Mobile-first field software — smartphone penetration among site managers enables mobile-native time capture and reduces need for hardware, enabling quick adoption.; Compliance & audit pressure — wage-hour regulation and payroll audits are increasing demand for verifiable time records tied to locations and job codes.; Shift toward productized integrations — payroll and accounting platforms expose APIs and marketplaces, making turnkey exports and reconciliation a required feature for buyers.; Data-driven labor optimization — contractors want job-level labor costs and predictive overtime alerts to manage margins, creating room for product differentiation.; Offline reliability expectations — many sites lack continuous coverage so offline-first apps with sync and GPS caching create a significant usability advantage..