Reduce payroll errors and schedule chaos by automating time & attendance

Reduce payroll errors and schedule chaos by automating time & attendance targets a $8.0B = 4M businesses × $2K ACV (time & workforce management opportunity across SMB and mid-market) total addressable market with high saturation and a year-over-year growth rate of 8% CAGR (industry reports and workforce management market analyses, 2023–2028).

Key trends driving demand: Mobile-first workforce tools are becoming standard — frontline workers increasingly use smartphones, enabling better adoption and real-time data.; Regulatory pressure on wage-and-hour compliance is increasing — employers need verifiable time records and automated rule enforcement which drives demand.; Shift toward hourly, gig, and hybrid work models requires flexible scheduling and real-time staffing optimization — this creates opportunity for smarter scheduling and forecasting features..