Executive Summary

Many teams—especially mid-market and SMB groups that now use dozens of SaaS tools—lose time and create errors during the “pre-work” phase when tasks move between apps and context is not preserved. This friction falls on product managers, project leads, and individual contributors who regularly stitch together information across tools before they can start actual work. You could build a lightweight orchestration layer that maps common tool handoffs, captures and transfers context (comments, attachments, state), and automates the next-step actions via APIs or no-code connectors so teams spend less time prepping and more time executing. The product would ship with handoff templates for common flows, a visual mapping UI, and measurable SLAs for context fidelity and delivery latency. The market is attractive now: we estimate an $8.6B addressable market based on 4M mid-market and SMB teams and a $2.15K ACV for productivity orchestration per team, plus tailwinds from automation ubiquity and buyer preference for context-first tooling. Those trends lower integration cost and increase willingness to pay for features that demonstrably reduce repetitive switching. You can stand out by obsessing on the handoff—providing domain-specific mappings, low-code customization, and guarantees around context preservation rather than generic zap-style integrations. The main challenges are breadth of integrations and privacy/compliance concerns, so early wins will likely come from targeting 2–3 verticals with repeatable workflows and measurable time-savings before expanding platform support.

Market Opportunity

Reduce pre-work app switching by mapping and automating tool handoffs targets a $8.6B = 4M mid-market and SMB teams × $2.15K ACV for productivity orchestration per team total addressable market with medium saturation and a year-over-year growth rate of 10-15% YoY (collaboration/productivity software growth, industry analysis such as Gartner and Forrester, 2023-2024).

Key trends driving demand: Tool proliferation — Companies increasingly use dozens of SaaS apps per team, creating predictable friction that products can reduce.; Automation ubiquity — No-code automation platforms and APIs have lowered the cost of integrating apps, enabling orchestration layers.; Context-first tooling — Buyers prefer tools that preserve and transfer task context across apps rather than siloed notifications.; AI-generated integrations — LLMs and code-generation accelerate building and updating connectors and mapping logic, cutting time to ship..

Key competitors include Zapier, Raycast, Productiv (or Blissfully-style SaaS management).

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Reduce pre-work app switching by mapping and automating tool handoffs

Executive Summary

Market Validation

Market Opportunity

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