Reduce push-notification bills by self-hosted, API-first delivery

Reduce push-notification bills by self-hosted, API-first delivery targets a $4.5B = 9M potential SMB and publisher sites × $500 ACV average (global websites that could pay for push infrastructure and basic campaign tooling) total addressable market with high saturation and a year-over-year growth rate of ~12% YoY (source: industry reports on customer engagement & push notification market, 2023-2024 estimates).

Key trends driving demand: Privacy-first engagement — cookieless and privacy regulations make first-party channels like push more valuable, increasing demand for push infrastructure.; Developer-first tooling — demand for API-first, simple SDKs is growing, enabling lean teams to adopt push quickly.; Cost sensitivity — SMBs and publishers increasingly evaluate TCO; predictable, low-cost alternatives gain traction.; Edge/serverless delivery — edge computing and serverless platforms lower operational cost and latency, enabling efficient delivery of push at scale..