Reduce SaaS push-notification bills by offering a cheaper, developer-friendly push API

Reduce SaaS push-notification bills by offering a cheaper, developer-friendly push API targets a $1.2B = 2.0M businesses × $600 ACV total addressable market with medium saturation and a year-over-year growth rate of 10% YoY — estimated growth for customer engagement and push messaging market driven by increased first-party channels (industry reports and vendor disclosures).

Key trends driving demand: Trend — First‑party customer engagement is rising as privacy changes limit third‑party tracking, increasing demand for push as a direct channel.; Trend — PWAs and browser capabilities have matured, making web push a viable channel for e-commerce and news publishers, thus increasing addressable demand.; Trend — Price sensitivity is increasing among high-volume senders as incumbents’ metered pricing models scale non-linearly, creating an opening for cost-optimized providers.; Trend — Dev-first infrastructure and managed edge compute reduce operational costs, allowing niche providers to offer lower prices while maintaining reliability..