Reduce sales friction with AI-driven CRM automation

Reduce sales friction with AI-driven CRM automation targets a $40.0B = 8M businesses × $5K ACV (CRM + automation value across SMBs and mid-market) total addressable market with high saturation and a year-over-year growth rate of 12% YoY — CRM and workflow automation market growth driven by digital transformation and demand for automation (source: industry analyst estimates, Gartner/IDC trends).

Key trends driving demand: AI assistants in productivity apps — buyers expect proactive recommendations and context-aware summaries which creates demand for AI-embedded CRM features.; Shift to revenue operations — companies are centralizing sales, marketing, and success data which increases appetite for integrated automation and pipeline intelligence.; Composable stacks and integrations — businesses prefer best-of-breed point solutions connected via APIs, creating opportunities for a modern API-first CRM that plugs into existing tooling.; Move from rules-based automations to ML-driven actions — LLMs enable more flexible, lower-friction automations than brittle rule-based systems, reducing engineering overhead for customers..