Reduce security context switching — embed SOC analyst collaboration in Slack/Teams

Reduce security context switching — embed SOC analyst collaboration in Slack/Teams targets a $6.0B = 100K organizations × $60K ACV (targeting mid-market + enterprise SOC/MSSP customers globally) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — security operations and SOAR market growth estimated by industry analysts (Gartner/IDC reports indicate low-double-digit CAGR for SOAR and MDR categories).

Key trends driving demand: Trend — Security teams are centralizing workflows into collaboration platforms, creating demand for in-chat incident handling and analyst interactions.; Trend — Managed detection and response adoption is increasing among mid-market companies, opening opportunities for integrations that extend MDR analysts into customer tools.; Trend — SOAR and automation tooling are becoming commoditized, shifting buying criteria toward UX and integration into existing team workflows rather than raw capability.; Trend — Advances in retrieval-augmented and generative AI are making automated enrichment and suggested playbooks more accurate, improving in-chat triage effectiveness..