Reduce site time theft and payroll errors with GPS + scheduling

Reduce site time theft and payroll errors with GPS + scheduling targets a $8.0B = 2.0M construction firms × $4K ACV (time-tracking + scheduling + payroll integrations across regions) total addressable market with high saturation and a year-over-year growth rate of 10% YoY growth in construction technology adoption (source: McKinsey/FMI and industry reports showing steady digital tool adoption in construction).

Key trends driving demand: Mobile-first field solutions are increasingly adopted because crews rely on smartphones for daily operations — this lowers onboarding friction for a mobile app-first product.; Shift to cloud payroll and accounting platforms is creating opportunities for time-tracking integrations that eliminate manual payroll reconciliation.; Owners and GC-level buyers demand more data and accuracy in time and productivity metrics to reduce overruns — this raises willingness to pay for reliable time tracking.; Offsite and subcontracted crews increase the need for verified location-based clock-ins, making geofencing and GPS evidence a differentiator..