Executive Summary

Independent gyms and boutique studios—part of a global base of roughly 210,000 fitness clubs—carry a disproportionate administrative load managing scheduling, class streaming, recurring billing and member retention through a patchwork of niche tools. Operators routinely report that non-instructional tasks consume time that could be spent on programming and member experience, which in turn drives avoidable churn and constrains growth. An all-in-one, AI-driven club ERP would unify scheduling, on-demand and live streaming, subscription billing with embedded contactless payments, CRM communications and predictive churn analytics, and expose APIs for hardware and third-party content. By automating recurring workflows and surfacing prioritized retention actions, the product can realistically target a 30–50% reduction in manual admin hours and a measurable lift in member lifetime value—though outcomes will depend on data quality, integration scope and operator adoption. The timing is attractive: at roughly $2,000 average annual software spend per club the addressable market is about $420M, and independent assessments give the opportunity a high Market Score (90/100) and strong Revenue Potential (86/100). Trends toward hybrid in-person-plus-on-demand models, contactless payments as table stakes, and greater emphasis on data-driven retention all increase willingness to pay for tightly integrated tooling now versus piecemeal solutions. To stand out against a medium-competitive field, prioritize vertical depth and operational onboarding: provide fast migration paths from incumbents, robust payment and security posture, and AI trained on anonymized, cross-club signals to deliver immediate, actionable retention insights. Be honest about the main hurdles—switching friction, liability around payments and hardware integration—and mitigate them by starting with boutique chains and franchisors where per-location spend is higher and standardized onboarding is feasible.

Market Opportunity

Reducing admin load for gyms with an all-in-one, AI-driven club ERP targets a $420M = 210,000 global fitness clubs x $2,000 average annual software spend total addressable market with medium saturation and a year-over-year growth rate of 8% - digital tools for fitness clubs growing as memberships rebound and hybrid offerings expand.

Key trends driving demand: Hybrid training models -- in-person classes + on-demand content increase reliance on integrated scheduling and streaming features; Contactless payments & subscriptions -- recurring billing and embedded payments become table stakes for membership businesses; Data-driven retention -- churn prediction and personalized engagement increase lifetime value and justify software spend; Vertical-specific platforms -- studios prefer specialized features (trainer management, class packs, waitlists) over generic CRMs.

Key competitors include Mindbody, Vagaro, Glofox, Zen Planner, Spreadsheets + Stripe + Calendly (workaround).

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Reducing admin load for gyms with an all-in-one, AI-driven club ERP

Executive Summary

Market Validation

Market Opportunity

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