Market Opportunity
Reliable API for publishing TikTok videos and carousels reliably targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR for social media management and short-form video spending (source: MarketsandMarkets / industry reports).
Key trends driving demand: Short-form video adoption — Brands are reallocating budget to TikTok and Reels, increasing demand for automated publishing and scheduling.; API-first integrations — Platforms prefer embeddable APIs instead of re-building publishing flows, creating demand for turnkey publishing services.; Platform complexity — Social platforms use async, chunked, and rate-limited publishing APIs which creates a reliability problem that specialized middleware can solve.; Outsourcing developer work — Agencies and SaaS platforms prefer buying a reliable service to maintain integrations versus building and operating them in-house..
Key competitors include Buffer, Sprout Social, Later / Sked Social.