Replace Clay for people-data workflows - faster integrations, lower costs

Replace Clay for people-data workflows - faster integrations, lower costs targets a $4.8B = 800,000 teams x $6,000 ACV. Rationale: estimate 800k SMB and startup teams globally that need people-data/enrichment (sales, recruiting, growth teams) paying average $500/mo or $6k ARR. total addressable market with medium saturation and a year-over-year growth rate of 15-25% -- people-data and enrichment market growth driven by increased automation in GTM and recruiting stacks.

Key trends driving demand: Workflow automation adoption -- teams are automating outreach and sourcing, increasing demand for reliable enrichment and event-driven hooks; Incumbent dissatisfaction and migration -- evidence in source shows direct churn from Clay, opening acquisition windows; Composability of modern stacks -- more teams prefer specialized best-of-breed tools that integrate deeply rather than all-in-one platforms.