Replace Clearbit free tier - low-cost contact and firmographic API

Replace Clearbit free tier - low-cost contact and firmographic API targets a $5.0B = 1,050,000 businesses x $4,762 ACV average. Calculation: 1,000,000 SMBs x $3,600 ARPU + 45,000 mid-market x $10,000 ARPU + 5,000 enterprise x $100,000 ARPU = $3.6B + $450M + $500M = $4.55B, rounded to $5.0B to include adjacent spend on data enrichment and CRM add-ons. total addressable market with medium saturation and a year-over-year growth rate of 8-12 percent annual growth in demand for B2B enrichment and firmographic APIs driven by automation and ABM adoption.

Key trends driving demand: Vendor consolidation -- Clearbit folded into HubSpot Breeze, creating gaps for standalone APIs and sparking churn opportunities.; CRM automation growth -- more teams automate lead routing and scoring so they need live, reliable enrichment inside CRM workflows.; Developer-first purchasing -- more infrastructure is procured by engineers, increasing demand for low-friction API trials and SDKs.; Cost-aware procurement -- buyers are pushing for pay-per-use and predictable pricing after sudden free tier removals..