Replace deprecated uptime services with a lightweight API-first monitor

Replace deprecated uptime services with a lightweight API-first monitor targets a $1.2B = 2M businesses × $600 ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY (observability and app monitoring market CAGR ~8-12% per Gartner/Forrester 2024-2026 reports).

Key trends driving demand: Provider consolidation and occasional shutdowns are increasing churn risk and creating migration windows for nimble competitors — this opens opportunities to capture displaced users.; Smaller teams prefer API-first and infra-as-code enabled services — this trend rewards tools that integrate cleanly with developer workflows.; AI-driven alert deduplication and root-cause suggestion reduce on-call fatigue — offering these features can be a differentiator for a low-cost monitor..