Replace manual accounting and inventory with cloud ERP optimized for Indian SMBs

Replace manual accounting and inventory with cloud ERP optimized for Indian SMBs targets a $6.0B = 5M Indian SMBs × $1,200 ACV (cloud ERP + add-ons) estimated addressable SMBs willing to pay for modern ERP total addressable market with high saturation and a year-over-year growth rate of 12% YoY (estimate based on Gartner and local market reports on cloud adoption and SMB digitization).

Key trends driving demand: GST and e-invoicing adoption — forces SMBs to maintain digital, auditable records which increases demand for compliant ERP software.; Mobile and UPI ubiquity — real-time payments simplify bank reconciliation and enable product features that provide immediate value.; Shift from desktop to cloud — younger SMB owners prefer SaaS with multi-location access and auto-updates, opening opportunities to unseat legacy desktop incumbents.; AI-driven automation — improvements in OCR and LLMs allow automatic invoice extraction, ledger classification and anomaly detection, lowering onboarding friction..