Market Opportunity
Replace manual Excel workflows with no-code automation for SMBs targets a $18.0B = 6M SMBs × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of ≈12% YoY — reflects SMB automation and no-code platform growth in industry reports.
Key trends driving demand: No-code and low-code adoption is increasing — this lowers the development barrier for automation and expands the buyer pool among non-technical SMB owners.; SMBs are migrating from spreadsheets to cloud apps for compliance and remote operations — this creates demand for migration paths and automation templates.; AI-driven data extraction and process discovery reduce time-to-value for automation projects — enabling smaller teams to deploy impactful flows.; Regional digital payments and e-invoicing mandates are driving SMBs to adopt connected workflows between sales, accounting, and tax systems..
Key competitors include Zapier, Zoho Creator / Zoho Flow, Make (formerly Integromat), Quickwork / Local automation platforms.