Replace manual exports with a ClickHouse reporting backend

Replace manual exports with a ClickHouse reporting backend targets a $6.0B = 2,000,000 businesses x $3,000 ACV. Assumption: 2M SMBs worldwide (SMB ecommerce merchants, small agencies, RevOps teams) would pay for centralized reporting at an average of $250/mo or $3k/year. Uncertainty: merchant count and willingness to pay are approximate; ACV assumes managed onboarding and connectors. total addressable market with medium saturation and a year-over-year growth rate of 15-25% estimated growth for SMB analytics and RevOps tooling due to increased ecommerce and ad complexity.

Key trends driving demand: clickhouse adoption -- lower-cost OLAP for event-level data makes real-time or same-day joins practical for SMBs; connector ecosystem growth -- Airbyte, Fivetran, and open-source connectors reduce time to integrate Shopify, Amazon, and ad platforms; cloud cost pressure -- rising Snowflake and Redshift costs drive customers to cheaper analytics alternatives; operator fatigue with spreadsheets -- repeated manual reporting is creating recurring demand for automation.