Replace new-tab clutter with an instant, privacy-first links board

Replace new-tab clutter with an instant, privacy-first links board targets a $6.0B = 100M knowledge workers × $60 ACV (annual paid users across productivity new-tab and bookmark tools) total addressable market with high saturation and a year-over-year growth rate of 8% YoY — consistent with broader productivity and browser-extension tool categories (industry reports on SaaS productivity tools and browser extension markets).

Key trends driving demand: Remote/hybrid work — more work happens in the browser, increasing demand for browser-based productivity surfaces that replace fragmented bookmarks and tabs.; Privacy & performance expectations — users expect fast, local-first experiences with optional encrypted sync, creating an opening for privacy-focused tools.; Product-led growth for developer-built extensions — discovery via extension stores and viral sharing within teams accelerates low-cost adoption compared with enterprise sales.; Shift to micro-tools — users prefer small, focused tools that solve one friction (fast link access) instead of sprawling platforms, enabling niche point solutions to grow quickly..