Replace or edit images in immutable social posts with a mutable media layer

Replace or edit images in immutable social posts with a mutable media layer targets a $3.0B = 30M creators × $100 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY — creator-economy and social tooling growth (industry reports, creator economy analyses 2022-2024).

Key trends driving demand: Creator economy expansion — more creators need lightweight, affordable tools to manage and correct visual content, creating demand for niche creator utilities.; Decentralized social growth — platforms like Bluesky and Mastodon attract early-adopter creators who value improved tooling, creating a distribution channel for extensions and SDKs.; Shift to API-first client ecosystems — modern social clients integrate third-party media services more easily, enabling a hosted mutable-media service to plug in quickly..