Replace passwords/codes with tap-to-confirm identity-first login

Replace passwords/codes with tap-to-confirm identity-first login targets a $15.0B = 3.0M apps x $5K ACV (global apps willing to buy auth-as-a-service) total addressable market with medium saturation and a year-over-year growth rate of 17% CAGR (identity & passwordless adoption accelerating).

Key trends driving demand: Passkeys & WebAuthn adoption -- native browser and OS support (FIDO2) is reducing reliance on passwords and enabling seamless device-based auth.; Rising account takeover & fraud -- pushes businesses to adopt stronger, user-friendly auth to reduce fraud-related losses and liability.; Developer-first platforms -- modern SDKs and serverless hosting reduce integration friction and time-to-market for auth features.; Privacy-preserving local ML -- on-device biometrics and behavioral models enable quick decisions without centralized biometric storage..