Replace scattered tools with one client-to-cash system (CRM + billing + proposals)

Replace scattered tools with one client-to-cash system (CRM + billing + proposals) targets a $48.0B = 200M global small businesses x $240 ACV total addressable market with medium saturation and a year-over-year growth rate of 12% (SMB SaaS and creator/tooling growth).

Key trends driving demand: Creator & indie agency boom -- more independent teams need business tooling, increasing addressable users.; AI-assisted content & contracts -- LLMs speed proposal/contract generation and reduce time-to-close.; Subscription consolidation fatigue -- businesses want fewer subscriptions and single-pane workflows.; API maturity for payments/e-signature -- reduces engineering cost to embed commerce and contracts..