Replace seat-based video review with usage-based, lightweight enterprise features

Replace seat-based video review with usage-based, lightweight enterprise features targets a $6.0B = 2M video & creative teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY estimated — driven by remote collaboration and creator-economy growth (industry reports 2021-2025 estimates).

Key trends driving demand: Seat fatigue — frequent reviewers and small teams are rejecting per-seat pricing and seeking per-project or usage billing, creating an opening for alternative pricing models.; AI metadata — affordable transcription, scene detection, and auto-tagging reduce manual review friction and make search/reuse of footage faster.; Distributed production — remote teams and hybrid workflows increase demand for cloud-native review tools that support asynchronous collaboration.; Managed infrastructure maturity — cheaper storage and CDNs make high-quality cloud playback economically viable for startups without large infra investments..