Market Opportunity

Replace spreadsheet-based internal processes with lightweight team workflows targets a $9.0B = 3M teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth for SMB SaaS and workflow tools (industry estimates from Statista/IDC aggregated 2022–2025).

Key trends driving demand: Hybrid and remote work — creates demand for documented, shareable processes so small teams can onboard and operate consistently.; Shift to low-code/no-code — enables founders to deliver configurable workflow apps that non-technical users can adopt quickly.; API and integration maturity — deeper integrations with Sheets, Slack, HRIS, and asset systems reduce migration friction and increase stickiness.; AI-assisted automation — AI can automatically parse messy spreadsheets and suggest normalized templates, lowering onboarding friction and speeding time-to-value..

Key competitors include Airtable, Coda, Process Street, Zapier.

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Replace spreadsheet-based internal processes with lightweight team workflows

Executive Summary

Market Validation

Market Opportunity

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