Replace streaks with consistency % to reduce streak-anxiety and improve retention

Replace streaks with consistency % to reduce streak-anxiety and improve retention targets a $1.2B = 100M paying self-improvement app users × $12 ARPU annually total addressable market with high saturation and a year-over-year growth rate of 12% YoY growth (consumer wellness & habit app segment; source: blended Sensor Tower and Statista estimates for wellness/productivity app growth).

Key trends driving demand: Behavioral personalization — Users respond better to tailored nudges, creating opportunities for apps that adapt cadence and messaging to recovery patterns.; Wellness over gamification — A segment of users is rejecting punitive gamification (streaks) in favor of sustainable, guilt-free approaches that prioritize long-term consistency.; Subscription willingness — Consumers increasingly accept low-cost subscriptions for useful lifestyle apps, enabling recurring revenue models for habit tools.; Micro-communities drive discovery — Reddit, niche Discords, and micro-influencers are powerful, low-cost channels that can scale early adoption for differentiated UX..