Replace TinyPNG habit with a free AVIF, HEIC, WEBP optimizer

Replace TinyPNG habit with a free AVIF, HEIC, WEBP optimizer targets a $1.2B = 2M businesses x $50/mo x 12. Assumes 2 million web-first businesses paying for some image optimization or CDN add-on annually at an average of $50/month. total addressable market with medium saturation and a year-over-year growth rate of 10-20% estimated growth driven by web performance and mobile bandwidth needs.

Key trends driving demand: Modern image formats adoption -- AVIF and WebP reduce payloads significantly and are being adopted by major browsers and CDNs, increasing demand for tools that produce those formats.; Performance budgets and Core Web Vitals focus -- teams prioritize image optimization to improve page speed and SEO, creating steady demand for optimization tooling.; Shift to build-time and edge transforms -- more teams run optimizations in CI or at the CDN/edge, favoring tools with CI/CD and CDN integrations.; Developer-first distribution -- dev-focused free tools and GitHub Actions accelerate adoption via product-led growth..