Market Opportunity
Research transcript management - highlight, tag, and semantic search targets a $400M = 100,000 research teams/orgs x $4,000 ACV (annual research tooling budget per team) total addressable market with medium saturation and a year-over-year growth rate of 12-20%.
Key trends driving demand: Remote qualitative research growth -- more interviews and transcripts increase demand for searchable repositories.; Embeddings and vector search adoption -- semantic retrieval enables finding similar passages beyond keyword search.; Shift to team based research tooling -- centralized repositories replace scattered notes and drives..
Key competitors include Dovetail, Aurelius, NVivo, Notion (workaround), Otter.ai (workaround).