Market Opportunity
SaaS subscription inventory first, renewal workflows second targets a $60.0B = 25M SMBs x $200/mo average SaaS spend x 12 months (total SMB SaaS spend globally) total addressable market with medium saturation and a year-over-year growth rate of 15% (SaaS vendor spend and demand for spend management tools growing as teams add more apps).
Key trends driving demand: SaaS proliferation -- small teams adopt many niche tools, increasing unmanaged recurring spend and need for visibility; Embedded finance and expense APIs -- card and invoice feeds make automated discovery technically feasible; Consolidation of procurement workflows -- teams want single-pane visibility before adding governance.
Key competitors include Torii, Zylo, G2 Track (formerly Siftery/G2 SaaS Management), Blissfully / Vendr (adjacent historical players), Ramp / Brex / Expensify (adjacent workarounds).