Scale phone-first marketing campaigns with cloud phone automation

Scale phone-first marketing campaigns with cloud phone automation targets a $18.0B = 300,000 mid-market & enterprise marketers x $60,000 ACV (annual spend on phone campaign platforms, analytics, and managed services) total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR (cloud telephony + conversational marketing uptake).

Key trends driving demand: Conversational-marketing -- buyers prefer live/voice touchpoints and marketers want to integrate voice into funnels.; Programmable-telephony APIs -- platforms like Twilio lower engineering cost, enabling rapid product builds.; AI speech analytics -- improved STT and intent models enable real-time routing, scoring and personalization.; Privacy-first attribution -- loss of third-party cookies increases value of first-party call data for attribution..