Score and gate paid-ad signups early to stop bot noise

Score and gate paid-ad signups early to stop bot noise targets a $12.0B = 2M businesses running paid digital acquisition x $6K ACV for a lead-quality and fraud-filtering subscription total addressable market with medium saturation and a year-over-year growth rate of 15-25% annual growth across fraud-detection and lead-quality verticals as ad spend rebounds.

Key trends driving demand: Ad spend rebound -- marketers increasing paid acquisition, creating more opportunities for low-quality signups to scale quickly; Sophisticated fake accounts -- generative and bot tooling lowers cost of fake signups, increasing false conversions; Shift to outcome metrics -- teams track activated users not raw signups, creating demand for predictive activation scoring; Privacy-first web -- browser and tracking restrictions increase reliance on first-party signals and server-side scoring.