Score and gate paid-ad signups to stop bots and low-quality leads

Score and gate paid-ad signups to stop bots and low-quality leads targets a $3.0B = 300,000 businesses x $10,000 ACV (global companies running paid acquisition who need an ongoing signup-quality solution) total addressable market with medium saturation and a year-over-year growth rate of 15-25% growth in digital fraud prevention and customer verification markets as ad spend and fraud sophistication rise.

Key trends driving demand: Ad-fraud escalation -- increasing automated account creation and fake conversions drives demand for upstream filtering.; Privacy and attribution changes -- less client-side signal increases value of server-side, click-level and behavioral scoring.; Commoditization of basic defenses -- reCAPTCHA and email-checks are widespread, creating demand for smarter, low-friction solutions.; Shift to data-driven acquisition -- teams measure downstream activation, creating appetite for tools that preserve clean top-of-funnel signals..