Market Opportunity
Score local events and surface real-time, reliable night-of recommendations targets a $40.0B = 500M active event-goers × $80 annual spend on tickets, discovery and local entertainment per user total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry rebound and digital discovery growth; sources include Statista and industry reports on live events recovery).
Key trends driving demand: Rebound in in-person experiences — pent-up consumer demand and fewer public restrictions are driving higher event attendance and willingness to pay for curated experiences.; Micro-influencers and local creators — creators drive short-notice demand which favors apps that capture and surface influencer signal in real time.; AI-driven personalization — improved recommendation models make it possible to surface highly relevant local events and predict likely attendance.; Last-minute ticketing and dynamic pricing — consumers increasingly buy near-event tickets, creating an opening for apps that specialize in night-of discovery and conversion..
Key competitors include Eventbrite, Facebook Events / Meta, Bandsintown / Songkick, Fever (FeverUp).
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