Executive Summary

Many casual night-out consumers and local venues alike struggle with the same mismatch: 500 million active event-goers worldwide spend about $80 a year on discovery and local entertainment, yet on any given night reliable, real-time guidance about which shows, bars, or pop-ups are worth going to is scarce. Consumers face noisy influencer posts, stale recommendation algorithms, and opaque availability; venues and promoters face unsold capacity and inefficient last-minute demand generation. You could build a mobile-first platform that scores local events in real time and surfaces night-of recommendations by combining live signals—ticket scans, venue doorflow, short-term social engagement from micro-influencers, and on-platform intent—with predictive AI that estimates attendance probability and user-fit. Core features would include a trust score for each event, dynamic waitlists/discounts, push-based “go now” recommendations, and integration points for venues and local creators to publish verified updates. This market is attractive now because in-person attendance is rebounding, creators are driving short-notice demand, and AI personalization has matured enough to predict likely attendance and immediate relevance; those forces support a $40.0B addressable market and a market score of 90/100 with an estimated revenue potential of 82/100. Competition is high, so defensibility will depend on rapidly accruing unique, verifiable real-time signals and tight venue/creator partnerships; the main challenges are achieving early liquidity in target metros, building trust in the score, and negotiating ticketing integrations, but a focused rollout across 10–20 cities with clear success metrics could validate unit economics before scaling.

Market Opportunity

Score local events and surface real-time, reliable night-of recommendations targets a $40.0B = 500M active event-goers × $80 annual spend on tickets, discovery and local entertainment per user total addressable market with high saturation and a year-over-year growth rate of 12% YoY (industry rebound and digital discovery growth; sources include Statista and industry reports on live events recovery).

Key trends driving demand: Rebound in in-person experiences — pent-up consumer demand and fewer public restrictions are driving higher event attendance and willingness to pay for curated experiences.; Micro-influencers and local creators — creators drive short-notice demand which favors apps that capture and surface influencer signal in real time.; AI-driven personalization — improved recommendation models make it possible to surface highly relevant local events and predict likely attendance.; Last-minute ticketing and dynamic pricing — consumers increasingly buy near-event tickets, creating an opening for apps that specialize in night-of discovery and conversion..

Key competitors include Eventbrite, Facebook Events / Meta, Bandsintown / Songkick, Fever (FeverUp).

Sign in to access

Score local events and surface real-time, reliable night-of recommendations

Executive Summary

Market Validation

Market Opportunity

More in Content & Media

Slow process documentation -> instant AI-generated training & compliance videos

Automate YouTube content workflows using n8n-powered pipelines

Automate short-form video creation for creators and SMBs (AI-driven)

Prevent rogue AI posts with a real-time content firewall

Quickly create printable comic-page layouts in-browser without installs

Solve poor prompts with a guided AI director workflow (brand-coherent videos)